The Father of Marketing

Ever wondered who the Father of Marketing is?

Check out the Wiki page for Josiah Wedgwood: http://en.wikipedia.org/wiki/Josiah_Wedgwood.

Seems he is the first known person to impliment direct mail, money-back guarantees, traveling salesmen, self-service, free delivery, buy one get one free, and illustrated catalogues.

And his grandson was Charles Darwin!

Wonder what Josiah would do with the tools available to him today… mobile marketing, internet? Would he use Adwords?