eMarketing Textbook From the Minds of Quirk

The folks at GottaQuirk have just released their textbook on eMarketing.

I’m busy downloading it right now – it’s guaranteed to be a great read and of interest to anyone who is involved in business, marketing, Social Media and who wants to be in front of the herd when it comes to eMarketing.

From the authors:

“eMarketing is a 300 page textbook aimed at tertiary education students, business owners and marketers who want to get ahead in online marketing. It has everything from the facts to case studies and study questions around each eMarketing tactic. We had a huge amount of help from the awesome chaps at UCT who helped us make sure that it was academically suitable - not a straight forward achievement.”

One of the great things about this book is that it is licensed under the Creative Commons, and this makes it free to download. This breaks down economic barriers for those people that cannot afford R500 textbooks. A great idea.

So, now to find a quiet place and some time to see what pearls are contained within…